SINGAPORE: The Singapore Tourism Board (STB) is collaborating with vacation companies provider Journey.com Team to current market Singapore as a journey location.
Asserting the a few-year Memorandum of Understanding on Tuesday (Nov 17), both equally events said they will also customise and endorse travel solutions, itineraries and ordeals to cater to diverse sorts of travellers.
These include free and unbiased travellers, leisure groups and MICE (meetings, incentives, conferences and exhibitions) site visitors.
It comes as Vacation.com Group lately established up its international headquarters in Singapore, concentrating on marketing, revenue and investigation and progress.
The partnership will “leverage Journey.com Group’s quick-expanding global network as a foremost intercontinental on line journey providers supplier, as perfectly as its capacity to draw insights on travel conduct and wants from its huge person base”, they mentioned in a joint information launch.
“As Singapore gradually and safely reopens our borders, this partnership will help drive the recovery of Singapore’s tourism sector as people seem to vacation in this new COVID-19 setting,” STB CEO Keith Tan reported.
“We glance forward to safely and securely welcoming people again to Singapore, to delight in our great foods, exclusive culture, beautiful parks and fun activities.”
This is the newest collaboration introduced by STB, as Singapore gradually reopens its borders next restrictions brought about by the COVID-19 pandemic.
Previous 7 days, STB announced a partnership with the Hong Kong Tourism Board to encourage journey involving the two locations, before the initial flights commence below the Singapore-Hong Kong travel bubble.
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The partnership between STB and Excursion.com will include parts this sort of as advertising, knowledge analytics and item and business growth, equally parties stated.
This includes joint internet marketing campaigns to appeal to site visitors to Singapore, which will concentrate on markets this sort of as China, Hong Kong, South Korea and Thailand.
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“STB and Vacation.com will curate and provide inspirational and participating content by way of different media channels to showcase the Singapore place story and to place Singapore as a secure and persuasive place of selection for travellers,” they said.
The campaigns will be rolled out in phases dependent on their readiness to journey and prevailing travel guidelines.
“STB and Excursion.com Group will also trade insights on critical traveller segments and regional travel tendencies, with marketplace stakeholders in Singapore and essential marketplaces,” they included.
“This is to equip them with practical insights that can help them access out to people a lot more successfully and to boost the customer encounter in Singapore.”
Vacation.com Group’s chairman and co-founder James Liang reported Singapore has “always been just one of the most sought-just after destination by international travellers”.
He observed that lookups for flights and accommodations related to Singapore jumped 379 per cent within several hours of the announcement on the easing of vacation constraints on people from mainland China.
“As worldwide journey resumes, we believe that Singapore will be the first port-of-phone for many global readers and we are delighted to have the option to do the job closely with STB to create and grow Singapore’s standing as a person of the major tourist destinations above the upcoming several several years,” Mr Liang stated.