Scottish whisky model The Glenlivet has unveiled a new world wide campaign by Crispin Porter Bogusky London that spotlights the brand’s “originality” and heritage, getting its founder on a time traveling journey from 1824 to the existing working day.
The Tv and electronic movie, which will run across the U.S., Canada, the U.K., China, Taiwan and Hong Kong, sees brand founder George Smith move as a result of time to tackle an ever-moving conveyor belt even though attempting to keep a glass of solitary malt with no spilling it as a result of the centuries.
The opening scenes demonstrate the character in Scotland in the 1800s when he initial made his model, and then jogging past guys who represent the rigid norms and rigid traditions of whisky fundamentalists. It ends with him smashing through a wall and arriving at a fashionable bar.
“Our new movie celebrates the unique imagining of our founder George Smith and the legacy he still left us, [which] compels us to hold innovating and pushing boundaries in the classification,” mentioned Miriam Eceolaza, director at The Glenlivet.
“Maintaining the primary type of The Glenlivet whisky will generally be our critical concentration, and which is why the whisky is the real hero of this film.”
Campaign title: Original By Custom
Shopper: Miriam Eceoloza, internet marketing director Katia Fragkou, head of manufacturer interaction and digital Naomi Rees, advertising and marketing manager Margaux Barbe, model manager Jisu Pang, model manager
Inventive agency: Crispin Porter Bogusky London
Govt inventive director: Dave Working day
Senior inventive team: Gonzalo Miguel and Manuel Diaz
Head of system: David Proudlock
Head of design and style: June Frangue
Controlling director: Helen James
Taking care of partner: Paul Wilde
Account supervisor: Tiffany Beard
Head of creation: Marcus Eley
Producer: Helen Cliffe
Production firm: Prettybird
Director: Tom Noakes
Producer: Hannah Cooper
Director of pictures: James Brown
Editing household: Cut & Run
Editor: Sam Bould
Sound design: Wave
Audio designer: Jack Sedgwick
Put up-generation: Black Kite
VFX lead: Guillaume Weiss
Producer: Amy Richardson
Colorist: George K